Customer Story: Hans from The All Out Amsterdam
Customer story: how The All Out Amsterdam accelerates guest communication with AI. Creativity, entertainment and fast service in one innovative concept.
16 November 2025 by
HorecaHub
Customer Story: The All Out Amsterdam, where creativity, energy and AI meet
Some hospitality concepts stand on their own.
Others barely keep themselves afloat.
But The All Out Amsterdam?
It bursts, buzzes, breathes and lives like a creative explosion. Exactly as founder Hans Plesman intended.
The doors opened on Friday 12 April, but it felt as if the concept had been in the air for years: a combination of fun, food, drinks, entertainment and so much colour that even Instagram needs to catch its breath.
Hans is not a typical hospitality entrepreneur.
He is a creative builder of experiences.
A creative mind, known from the social media experience The Upside Down, who perfectly understands what hospitality today is really about:
Not just food.
Not just drinks.
But pure excitement.
Want to experience what makes The All Out so special?
Visit the website, book a game or cocktail,
and dive into the world Hans has built.
A playful mentality you won’t see anywhere else
The All Out literally and figuratively revolves around the motto:
“We don’t stop playing because we grow old, we grow old because we stop playing.”
And you can feel it.
Everything in the concept is designed to bring people back, even if just for a moment, to a state of fun:
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private karaoke booths
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a disco ball pit (yes, really)
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social darts
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shuffleboards
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Dutch shuffleboard for adults
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an oval, gigantic bar that pulses like a heartbeat
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cocktails with photos and text printed on them
It’s a kind of luxury playground for adults, but set in an environment where every corner deserves an Instagram photo.
All of this together makes The All Out Amsterdam not a restaurant, not a bar, not an arcade, but a complete experience.
And a concept like this needs service that moves just as fast and creatively
Hans runs a venue that radiates non-stop energy.
That also means:
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non-stop questions
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non-stop reservations
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non-stop communication
People want to know:
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how the games work
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whether you can reserve them
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which times are available
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what the shared bites are
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how the printer cocktails work
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which packages are available
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what is suitable for groups
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whether you can book a private area
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and everything in between
With an entertainment-driven concept like this, one thing is absolutely impossible:
slowness.
If the experience is fast, the communication has to be too.
That’s why Hans chose HorecaHub (then called HostHub):
To relieve his team and ensure guest communication flows just as energetically and smoothly as the experience itself.
An AI assistant that suits a creative entrepreneur
For Hans, AI could not feel like a cold robot.
It had to feel:
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fast
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playful
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human
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direct
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flexible
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in the same tone of voice as the brand
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and above all: never a brake on the experience
And it works.
AI handles the first line of questions:
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instantly
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accurately
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without waiting time
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in the right style
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also in the evenings and at weekends
Guests notice no difference, except that they are helped faster.
The team definitely notices it: calm, clarity and structure.
Why The All Out is an example for modern hospitality
Hans and his team understand something many entrepreneurs still have to discover:
AI doesn’t replace people, it strengthens them.
It removes the repetitive questions.
It allows staff to focus on what makes The All Out unique:
fun, vibe, atmosphere and personal attention.
The All Out is a brand full of energy.
And AI ensures that this energy is never interrupted by unnecessary workload.
That is the right way to innovate as an entrepreneur.
Our appreciation for Hans Plesman
What Hans has built is more than hospitality.
It is a universe.
And working with entrepreneurs like this is a privilege for us at HorecaHub.
His vision, creativity and speed ensure that AI is not just functional, but becomes part of the overall experience.
He doesn’t think in terms of “how can we solve it”.
He thinks in terms of:
“How can we make it even better, more fun, sharper and more surprising?”
That is exactly the type of partner that gives us energy.
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Written by
Martin Jurres
CCO of HorecaHub.ai
Driven by innovation and hospitality, Martin is building the commercial growth of HorecaHub.ai. With experience in sales, partnerships, and product demos, he translates AI technology into real value for hospitality entrepreneurs. His goal: to make every business run smarter, with less hassle and more profit. On this blog he shares hands-on lessons from conversations with hundreds of restaurants, hotels and cafés.
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